Web Tutorial
Select right words in website from customers' experience
Part 1
-The tips for people just set up their website OR try to get real results from their website-
Choosing the right words in your website is an essential key for content management system (CMS) and closer your target market. However, some websites select the key words by what they think, instead of what customer think. For instance, Ryan air used it's key word by low cost airline, but users type "cheap flight" to search what they want.
Selecting correct words in website can turn your online business into a booming success. Firstly, you can do market research from your friends, family or your target audience by asking them "what key words do you use when you search .....?" Doing market research is the best method to close your customers and knowing their buying behaviour.
Secondly, competitor analysis, go to competitors' website and select the key words they use and try to 'modify' these key words.
Last but not least, Google Keyword. 90% of users in the UK use Google search engine every day and it is the time-saving method to find the key words. Just go to
http://adwords.google.co.uk/select/keywrodToolExternal
You will discover over hundred of key words here and most common words when user search on line. On the other hand, your competitors might also use these key words and you must define what the difference between your key words and others.
More information, contact me.
Part 2
Select right words in website from competitors meta tag
Another key issue for market research is finding what tone of voice do competitors use, what keywords/phrases have they use and how have they structured their website. From these information, we can see how can we do differently and how can we improve.
Look at competitor's meta tag information, in your browser click ' view page source' and Meta tag information is always between the <head></head> tags. List competitors' pros& cons and features can help you to do market analysis.
Take a hotel in Scotland as an example
Part 3
Select right words in right way
When you start to exam the website, do you prepare your personal spreadsheet in order to do tracking.
There is an example for creating spreadsheet with 4 columns: keywords/ Monthly searches/ Competition/ KEI (Keyword Effectiveness Index).
4 things you need to do
- Analyzes a web page for top keywords and phrases you have now
http://www.abakus-internet-marketing.de/tools/topword.htm
- Identify related words
http://www.gorank.com/research/google_ontology_analysis.php
- Add figures for each keyword/keyphrase found so far to the monthly search column of your spreadsheet
- Cut 50% of entire list and add back in 10-15% of words with highest search frenquency
Finally, you can start to build your keywords.
However, 5 mistakes should avoid when you choosing the right keywords/ keyphrases.
- Copying competitors only.
- only choosing single word. 80% of searches use more than 1 word
- Raking for industry (not client focused) keywords. ' budget flight' rather than 'cheapest flight'.
- Focus on top ranking words only
- out of focus on what business aims