Experience

Experiences in

Branding • Project Management •Business • Marketing • Web Design

Number-Focused Marketer

Over 5 years experiences in Marketing Management plus 2 years experiences in Web / Graphic Design, Business Branding and Marketing are something that is in my blood, especially delivering innovative marketing ideas through creative design.

I am an innovative, versatile and creative person with an MSc Management degree and a highly successful background in On-line Marketing Activities & Branding and Web Design. As a B2B marketer in Gilden Photonics (UK) and Marketing consultant in Robomotic (UK), I have the ability to manage online /offline projects and work closely with a range of business partners across the UK, Europe and the Far East.

PROFESSIONAL TRAINING

2010 Selected for the My Generation Workshop in Valencia, as a young creative inventor.

2008 Selected for the Business Development Programme at Cambridge University

2008 Selected for the Marketing & Business Programme at Scottish Institutions (NESTA and SIE)

	PROFESSIONAL EXPERIENCES	Employment
09/2010 – Present	Marketing Assistant - Gilden Photonics Ltd, Clydebank, UK As a B2B marketer, my aim is to offer Gilden Photonics innovative ideas with cost-effective solutions in brand management, marketing strategy and sales support. - Assist in developing and implementing international marketing plans, including market research, graphic design, marketing material preparation and sales support - Develop, recommend and help implement short and long term strategies for the marketing plan - Analyse results of marketing activities and recommend appropriate actions - Working closely with a range of partners across UK, North Europe and Far East
02/2010 - 08/2010	Market Researcher - Pixel Ltd, Glasgow, UK Cold Calling. I have worked on a wide range of highly complex B2B projects as market research interviewer. I was mainly responsible for international interviews with companies in the Asian Pacific area. The ranges of industries I worked with were chemistry, finance services, management accountants and management consultancy. The primary ability I brought to this role was to identify the key elements of a proposition to elicit the best results. It developed my skills in: time management, accurate data retrieval, communication skills and telephone manner.
10/2008 - 03/2010	Marketing Consultant - Robomotic Ltd, Glasgow, UK On-line activities: - Manage and update the content on the project website, increase web traffic and reduce bounce rate - Assist with content production for Robomotic research blog and company representation on other social media - Research, select and actively manage online campaigns that will reap the best ROI Off-line activities: - Manage the project marketing budget - Monitor campaign execution and results - Identify potential new markets, new partnership opportunities and provide and interpret the associated data. - Conduct research and consider actions to improve the product business profile As project consultant, the most important skills I've learned is to create a compelling elevator pitch for investors and B2B/B2C sales experience. From this experience, I learned how to collect marketing research & data accurately.
08/2005 - 12/2007	Manager Melody Publishing Ltd, Taichung, Taiwan - In charge of teachers’ management which involved teaching skills training as well as supervising sales skills, elevator pitches and organize activities - Analysing English Teaching Market (B2B) to design marketing campaigns and assist representatives' sales promotion - Building good relationships with schools, parents, suppliers and distributors in order to achieve the highest sales - Supervising a team of 80 teachers undertaking various activities, such as providing data on time and meeting the deadline of any events in a high pressure environment.