I am an innovative, versatile and creative person with an MSc Management degree and a highly successful background in On-line Marketing Activities & Branding, Marketing Management and Web Design. As a B2B marketer in Gilden Photonics (UK), Marketing consultant in Robomotic (UK) and Market Researcher in Pixel (UK), I have gained experience in industrial marketing campaigns, the ability to manage online /offline projects and work closely with a range of business partners across the UK, Europe and the Far East. I am looking for a company where I expand my horizons both personally and professionally. Currently with TIER1 (post-study work visa)

09/2008~12/2009

MSc Management

University of Glasgow

Major courses: Decision-Making, Finance, Human Resource, Marketing Management, Analytical Marketing and Managing Innovative Changes, Strategy and the Competitive Environment

Dissertation Research: How to establish a great brand in post high-tech companies

Case study: high-tech companies in Asia Pacific, especially in Taiwan

Grade achieved:  A2

After financial crisis, most companies’ value has been reduced badly. However, the most famous brands in the world such as LV, Coca-Cola and Sony, are still maintaining their value. In general, pioneering brands earned a higher return on investment (on average) more than one-third higher investment than followers. Branding is clearly recognized as management process through which a company seeks to become more efficient, effective and profitable. Using latecomers as an example, how to build a company’s own brand path in order to compete with exist competitors.

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